NYC Landlord: How to get your Apartment Rented Quickly and for the Highest Rent Possible

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Are you a property owner that wants to sell their condo, investment property or needs to rent an apartment or retail space in New York City? Call or text me: Sam Moritz, licensed real estate agent, 203–209–3640.

Do you know a property owner that might need real estate help? Refer me! I provide great and professional real estate services across all five boroughs.

New York City apartment rentals are in high demand, and therefore should always rent within a month of being listed. If they don’t, then something’s wrong with the listing or who you’re currently working with.

Even if the landlord asks that the agent has the renter to pay the broker fee, every apartment should rent within thirty days.

So why might be it taking so long for your apartment to rent?

Below are the three items which will ensure that your apartment is rented in a timely manner and for the most money possible.

  1. Pictures and marketing. An agent should always hire a professional photographer, or use nice, clean photos with a good iPhone lens to photograph apartments. When photographing, it’s important to make sure that the space is tidy and that each picture used highlights the depth of the apartment and its best qualities. Bad photos taken with little care and effort, tilted photos or pictures of walls that are difficult for potential renters to understand when they’re browsing on the internet, will result in a lower amount of inquiries.

    Also, it’s important to post apartment advertisements in the correct places — in New York City, StreetEasy, Zillow, Apartments.com, and CraigsList are the major websites where renters are searching for apartments. Make sure any apartment rental is listed on these websites.

Amazingly, sometimes I see other agents use pictures like this to show a “bedroom.” This is a really bad effort could affect how long it takes to rent an apartment.

2. The second question to consider when getting your unit rented is: do you trust the agent that you’re working with? You’ve given your apartment to an agent to list, market, and show, and it does take some leg work to actually get it rented. Is the agent experienced and on top of things? Are they answering every renter which reaches out about the listing? Are they are answering all questions that the renter has and are they showing the apartment every time when asked? It’s important that each inquiry for the apartment is handled and that each renter that would like a tour receives one.

3. Finally, if the marketing is correct, and you trust the agent you’re working with, the only other thing which affects renting the apartment is the price. Sometimes a small change in price is the difference between an apartment sitting for months and it getting rented in a week. Example: earlier this year, I had a one bedroom apartment in Bushwick, near the Morgan avenue L stop, which I and the landlord both agreed to price at $2600. Every week, I had a low amount of people inquire and come to view the apartment (maybe three people per week), and when I showed it, the renters who came by didn’t seem very interested. They didn’t ask many questions, and I never heard back from any of them after following up.

After about 2.5 weeks of listing the apartment, we lowered the price — just $100 — to $2500. Suddenly, the inquiries for the apartment were way more urgent and the renters seemed way more interested, they scheduled tours quickly and for time slots less than a day away. One week later, someone moved forward with the apartment and we signed the lease shortly after.

Every apartment in NYC should rent within one month of listing. If you’re having issues moving your apartments quickly and for a good price, consider changing things up — or calling me. My marketing is always perfect, I make sure every prospect is responded to and views the apartment, and I’ll provide regular feedback to you about how the renting process is going.

Are you a property owner that wants to sell their condo, investment property or needs to rent an apartment or retail space in New York City? Call or text me: Sam Moritz, licensed real estate agent, 203–209–3640.

Do you know a property owner that might need real estate help? Refer me! I provide great and professional real estate services across all five boroughs.