Working as a real estate agent in New York City, I often get asked whether it’s worth staging an apartment before listing it for sale. The short answer: sometimes yes — but what matters even more is that your home is clean and well-presented when buyers come to see it.
Recently, I had a listing in Williamsburg where the current owner was still living in the apartment while I prepared to list it. It was a one-bedroom condo near the waterfront — a great location that tends to attract plenty of interest.
Before the listing officially went live, a buyer client of mine wanted to view the space. With little notice (sorry to the tenant!), I arranged a quick showing. The tenant warned me the place wasn’t very clean, but I didn’t think much of it.
When we arrived, the apartment was cluttered. There were dishes in the sink, laundry everywhere, and a noticeable odor. My client’s first impression wasn’t great, and they asked if they could come back another time once the space was cleaned.
A few days later, the apartment was spotless — and the next round of buyers who came through were much more enthusiastic.
Here’s what that experience reminded me:
- You don’t necessarily need to spend thousands on professional staging.
- But you do need to make sure the condo looks tidy, smells good, and feels inviting.
- If your condo is empty, light staging (like adding rugs, art, or a few pieces of furniture) can help buyers visualize the space.
Whether you’re thinking about listing your Williamsburg condo — or anywhere else in NYC — focus on presentation first. A clean, organized space always photographs and shows better.
Are you wondering whether you should stage your condo before selling? Call me — I’d be happy to share what works best for your specific apartment and neighborhood.
Ash NYC is a New York based staging company – if you need some tips, here’s their website.
Are you a property owner that wants to sell their condo, investment property or needs to rent an apartment or retail space in New York City? Call or text me: Sam Moritz, licensed real estate agent, 203–209–3640.
Do you know a property owner that might need real estate help? Refer me! I provide great and professional real estate services across all five boroughs.